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Day January 4, 2011

How sticky is Android?

There is an assumption floating around the debates in this and other forums that the “battle” between mobile platforms is a land grab. The unspoken implication of this assumption is that once a user is captured she is permanently locked into the chosen platform never to move to another again as long as she lives.

For example @dutchtender remarked:

many people’s first smart phone will be android. android can take them “cradle to grave.” android will be there with a higher end solutions when they can afford it

This is a strong but untested claim. It may be true but we owe it a bit of thought.