Interactive charts for Apple's product lines

Warning: This requires Flash.

This is a data set that shows Apple’s product-level performance according to Units sold, Average Selling Prices, Cost of Sales, Gross Margin, Unit Growth, Revenues, Revenue Growth and Gross Margin contribution. It, along with all the other data sets are available under the Products menu at the top of this page.

Default settings:

  • Line Chart
  • Y-Axis set to Revenues.
  • Color set to GM (Gross Margin percent).

Click here for a larger version.

  • Anonymous

    It’s interesting that iTunes products are not growing as fast as the new devices. Does this mean more consolidation of products in the future?

  • Martin Kalman


    Everyday, one can find at least a half dozen articles on the web that bemoan the low market value of Apple, Inc. stock. The reason for this is simple, and has nothing to do with the profitability of Apple’s business.

    It has to do with the structure of our corporate system. Apple, along with numerous other corporations does not currently pay a dividend. If and when I purchase some Apple stock, I am not guaranteed any real financial gain. Buying the stock is merely the entrance fee to the casino.

    Imagine a world where in order to issue an IPO, a company would have to show a record of some minimum profitability. Furthermore, a profitable corporation would have to distribute a portion of its yearly profits to shareholders and maybe even employees.  This distribution of profits would vary directly as profits varied.

    There, we would have a situation where the incentive to buy Apple stock would be enormous and the price of the Apple stock would better represent the real value of the corporation.

    Absent this scenario, the price of Apple stock is weighted down, unfairly in my opinion, by all the past baggage of Steve Jobs and the company he co-founded. Profits are ultimately meaningless unless they find a way into your pocket.

    I don’t currently own any Apple stock.

    Love your blog,

    Martin Kalman

    • Dividends are discouraged by double taxation. The corporation pays tax on earnings and then if those post-tax earnings are paid to shareholders, they need to pay income tax as well. The tax system is designed to discourage dividends and to encourage re-investment of profits. This is true in all countries, not just the US.
      In your recommended solution the incentive would be the opposite. Companies would have to weigh whether it makes sense to take on a risky project or give the money back to shareholders. Risk taking and investment may suffer.

  • davel

    I am surprised at home much money Music pulls in. I assume this is just gross as 70% goes to the music companies.

  • davel

    This is great stuff. Thanks for the graphs