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5BY5 | The Critical Path #27: Supernova

What will iPads grow up to be?

We talk about how measurements of the market show an unprecedented growth in mobile computing and how that leads to a new context for computing along axes of non-consumption. That could result in devices becoming powerful enough to allow most people to be creative and reach self-realization.

5BY5 | The Critical Path #27: Supernova.

  • Onafunjourney

    This was gripping. Many thoughts:

    Supernova captures the symbology extremely well.

    Horace, don’t ever be reluctant, to “be a salesman” about it. Steve Jobs, DaVinci, Ben Franklin, and many greats were their own best salesman. When your “product” is a valuable service you are doing people a favor by passionately expressing and sharing information about it. Yours is.

    Quality entertainment and informational message quality of your program is excellent. This particular podcast really captured/expressed my smart device experience. I had a droid and like it. Still do. Last April, I bought iPad 2, my first Apple product ever. I like to immerse myself when learning new things. Am using iPad to create Keynote presentations, write a book, take pics and video, do my banking, manage my activities list, calendar, Evernote, capture pictures of Mindmapping, whiteboard creative-content and so much more.

    My Droid, (eventually to be iPhone)’ my iPad, a letter sized whiteboard or 2, and pad of paper are always with me in a special case I’ve designed, with a shoulder strap. All of these tools, together with the new skills they’ve engendered/enabled/inspired are constantly with me in a modestly sized conveniently hands-free to transport mode.

    I feel quite confident, similarly to how I perceive you do, in that most people don’t have any idea of the sea change of mobile productivity and creativity that is underway. It’s going to be a fun, exciting ride on many levels…

    Thanks gentlemen…

  • Chandra

    This is a great podcast episode.

    I like Horace’s way of putting what we do with Twitter ( and Pinterest ) etc. that we curate the info that is out there in our own personal mould and then share. It is the intersection of our personal interests and built-in creativity and the basic desire to share. twitter also provides a way to share your own smart-alec’ness, if I may, and our own sarcasm and cynicism. That is part of the creative brain as well. Before all these technologies came along, those outlets were limited to a very small group, connected primarily over physical spaces.  As the ‘job to be done’ theory says, the job itself is not new ( wanting to be creative and wanting to share who we are ), people are now hiring these devices to accomplish that in bigger scales.    That is the supernova of creativity that Horace talks about. Perceive, curate and share. Just like this post and posts of others.

    Billions of others do the same like no other time in human history. That has
    an effect on each one of us which feeds back on itself, thus in turn changing our
    mould. This all came about when Dan asked Horace about what form or shape the tablet will look like in 5 to 10 years. My own, albeit limited, view is technology will end up building analogues of real world things but in interesting ways. Town Criers of the old is now push notifications on our iOS devices. Similar such ‘jobs’ will drive the evolution of the devices. Again the job to be done is not new, it is how it is accomplished in the new context.

  • Brian Gillespie

    I think Apple’s solution to the upgrade process of the iPad to keep sales from cycling up and down radically is to release iPads every six to nine months. Just like 

    • Brian Gillespie

      I meant to say just like the desktops and computers. I now believe this is the path forward based on the fact that Apple dropped the number naming convention from the iPad. I believe the upgrade cycle will be more incremental and occur more often to keep the competition from gaining ground in windows of opportunity that happened with the yearly cycle. In particular, by taking advantage of the cycle’s news/upgrade lull right before the holiday season.

  • http://nmuppala.wordpress.com Nalini Kumar Muppala

    You attribute auto makers’ lack of ecxitement for adding support for iPod, iPhone to the uncertaininity of the nature of devices at the end of the long design cycle. Has Apple not solved that uncertainity with the 30-pin dock connector that is standard among iOS devices?

    Are we finally seeing the start of such a trend in Square’s NYC taxi payment trials?

    • http://www.asymco.com Horace Dediu

      Certainly there are experiments. Mercedes has been trying Siri for its cars and there were deals between Microsoft and various automakers for in-car user experiences. However, there are no great success stories and a litany of great failures.