August 2013
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Day August 13, 2013

The Meanings of Appleiness

I’ve never worked at Apple and know very few people who did. Nevertheless, I read Adam Lashinsky’s book and enough that I think I can get away with replying to the Meaning of Googliness with the following:

Googliness means Appleiness means
Doing the right thing Doing the best thing
Striving for excellence Striving for greatness
Keeping an eye on the goals Keeping both eyes on your task
Being proactive Being obsessive
Going the extra mile Going to the moon
Doing something nice for others, with no strings attached Doing everything for the user
Being friendly and approachable Keeping your mouth shut
Valuing users and colleagues Valuing functions other than your own
Rewarding great performance Punishing failure
Being humble, and letting go of the ego Keeping your mouth shut
Being transparent, honest, and fair Keeping your mouth shut
Having a sense of humor Never writing a post on what Appleiness means

Airshow coming to New York

I’m delighted to once again have the sponsorship of IBM for the presentation of Airshow. This time it’s in New York City on Wednesday, 25 September at the IBM Building, 590 Madison Ave. My thanks again to Paul Brody for being so gracious and earnest in his support.

Seating is limited but there are still 25 20 3 available.

This will be the third Airshow, having started in June in San Francisco and rolling into Chicago in July. The event keeps getting better with a plan to introduce a hands-on module allowing participants to build cinematic data-driven presentation during the afternoon.

Airshow is intended as both an exhibition of technique and as an explication of   the methods for creating persuasive presentation enabled by new technologies.

Without revealing too much, the gist of the theory espoused is that presentations can benefit from:

  • The use of directly manipulated visuals
  • Cinematic effects honed by cinematographers over a century
  • Aristotelian presentation principles

Together, these techniques solve the “job to be done” of persuasion—a job universally in demand but deeply underserved by current tools and techniques.

The participant should come away from the event with the ability to:

  • Use the iPad as their primary presentation tool, with or without a projector to large and small audiences
  • Use a cinematic technique of presentation where a layer of implicit yet easily sensed meaning is overlaid upon the words spoken and images viewed
  • Appeal with empathy, logic and credibility to all audiences.

You can register for Airshow New York here.

See also: The end of the projector.


It's a wonder

My responses to questions from Juliette Garside of The Guardian newspaper:

Q: Will noise from Icahn distract the Cook from focussing on product?

A: Investors may think that they can influence management but they do so only when companies are in distress. It’s only then that shareholders can affect some change with their votes as they have a common purpose. The voice of investors carries little weight or distraction when a company is successful. At first glance it seems that Icahn thinks he can unlock value in Apple by getting management to accelerate share buybacks. That’s a modest goal and not one which needs to distract managers.

Q: What will do most for the share price – a buyback or a blockbuster new device?

A: Neither. What will do most for the share price is a change in the perception that Apple is not going to survive as a going concern. At this point of time, as at all other points of time in the past, no activity by Apple has been seen as sufficient for its survival. Apple has always been priced as a company that is in a perpetual state of free-fall. It’s a consequence of being dependent on breakthrough products for its survival. No matter how many breakthroughs it makes, the assumption is (and has always been) that there will never be another. When Apple was the Apple II company, its end was imminent because the Apple II had an easily foreseen demise. When Apple was a Mac company its end was imminent because the Mac was predictably going to decline. Repeat for iPod, iPhone and iPad. It’s a wonder that the company is worth anything at all.