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The Meanings of Appleiness

I’ve never worked at Apple and know very few people who did. Nevertheless, I read Adam Lashinsky’s book and enough Folklore.org that I think I can get away with replying to the Meaning of Googliness with the following:

Googliness means Appleiness means
Doing the right thing Doing the best thing
Striving for excellence Striving for greatness
Keeping an eye on the goals Keeping both eyes on your task
Being proactive Being obsessive
Going the extra mile Going to the moon
Doing something nice for others, with no strings attached Doing everything for the user
Being friendly and approachable Keeping your mouth shut
Valuing users and colleagues Valuing functions other than your own
Rewarding great performance Punishing failure
Being humble, and letting go of the ego Keeping your mouth shut
Being transparent, honest, and fair Keeping your mouth shut
Having a sense of humor Never writing a post on what Appleiness means