The Critical Path #102: The Advertiser’s Dilemma

A history of Cinema as seen through disruptive lenses. How did the medium evolve from novelty to experimentation to establishment of a predominant business model to concentration of power, regulation and ultimate stagnation. How to measure “performance” of a medium via the median age of the audience and how that affects the advertiser’s calculus.

via 5by5 | The Critical Path #102: The Advertiser’s Dilemma.

  • stefnagel

    Hmm. When the moderator interrupts the talent continually, he may have forgotten his job.