Eric spoke with Horace Dediu about how disruptive the new Apple TV will actually be, the nature of the media landscape, how Apple could draw viewers away over time, and the potential for live events and interactive apps. We also explore what would make a new car from Apple disruptive and why Apple didnt just buy Tesla.
Ep. 27 – Horace Dediu on The Disruptive Nature of Apple TV and Apple Car by The Eric Jackson Podcast
Special guest Horace Dediu joins The Talk Show for the first time. Topics include the state of the maps industry, Apple’s functional organizational structure, what the WWDC keynote said about the state of the company today, and more.
A transcontinental journey, WWDC and listener questions.
Source: The Critical Path #153
Horace Dediu, current research fellow of the Clayton Christensen Institute and founder of Asymco.com joined us for an epic and insightful discussion focusing on few key interesting topics: (a) new market disruption theories, (B) Apple in China and the luxury market and (c) the Japanese automotive industry and how it shapes up against disruption from Tesla, Uber and Apple. In the first of the trilogy, Horace discussed the origins of Asymco.com and also why he has used Apple as the lens to understand innovation and technology disruption. We also traced back to other Apple-like companies in the past such as Sony in Asia, and look at how Apple and Pixar has displayed a different kind of “DNA” against innovative companies in the past. Last but not least, we discussed the evolution and future of Google and where it might lead them to.
Listen to it here.
Debug is a casual, conversational interview show featuring the best developers in the business about the amazing apps they make and why and how they make them. On this episode — Live from the Ull conference in Ireland Guy and Rene talk to Horace Dediu of Asymco fame about his background as a developer, his time at Nokia, and his current job-to-be-done: analyzing Apple.
Horace and Anders look at the segments of the luxury market and consider how success can be measured in Apple’s watch business.
Bob Moesta demonstrates Jobs to be Done interview technique by speaking with Horace about a car purchase.
This is very important. You should listen.
Back from the Apple Watch event, Horace gives his trip report discussing watch pricing and what we now know of how Apple intends to sell them. What cognitive illusions might come into play as people consider the watch?
Horace and Anders discuss Apple’s brand reorientation from the intellectual and analytical to the emotional and instinctual. Moore’s Law is fundamentally incompatible with luxury so new measures are necessary. What should one call this new paradigm?
Horace and Anders discuss the design of Gordon Murray and what it might take to enter the automotive industry. Is an integrated strategy the only way? What job would an Apple car be hired to do?