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Month: March 2010

Mobile Platforms: First Market Where Google Beat an Incumbent

No, that incumbent is not Apple.

Google has taken on Microsoft with free good-enough web services for a few years. Gmail for business against Exchange, Chrome against Internet Explorer, and soon Chrome OS against Windows. But it’s Android vs. Windows Mobile which is shaping up to be the first success story for Google.

Windows Mobile has to deal with Android as a classic low-end disruptor. Both are competing for OEM deals and it’s plain to see how Android is a better opportunity:

  • lower cost means lower BOM, and higher margins
  • easier differentiation through customization of the UI. WP7 went so far as to eliminate this option
  • open source beats closed for devices any day
  • a fragmented ecosystem beats a dysfunctional one

WP7 appears to be something so different than what WinMo was that it may indicate Microsoft abandoning the licensing market to Google.


Windows Phone Classic Phones not upgradeable to Windows Phone 7 Series

“Because we have very specific requirements for Windows Phone 7 Series the current phones we have right now will not be upgradable,”

Microsoft cuts off Win Phone 7 upgrades for all WM6 devices | ElectronistaInvites ‹ Asymco — WordPress

Now why would anyone buy a WinMo 6.x (aka Windows Phone Classic) phone today? Is this is a classic example of the Osbourne effect?

Maybe there is more to this story. Buried in the WP7 launch was news that Classic would carry on and a new “starter” edition would also be made available. Said Starter edition would be sold only in emerging countries and target 2G and 2.5G networks.

Furthermore, Ballmer made it clear in a Q&A that they would “continue to invest” in “Classic” WinMo/Windows Phone.

So Microsoft is not quite foolish enough to ignore the consequences of an orphaned platform. The impact of the dual platforms on the ecosystem is another story.