For more analysis of Apple & the industry, join us at ACTIVE 2025.

iOS users download about 5 apps every month

Thanks to a reader for asking this question: “Wouldn’t it be more telling to look at the monthly rate of downloads / device at any given time?”

Yes it would.

Here’s what can be derived based on download rates and installed base of devices.

Continue reading “iOS users download about 5 apps every month”