November 2011
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Day November 17, 2011

The Global Smartphone Market Landscape

There is finally enough information to try to give an estimate of the smartphone market as a subset of the overall phone market.

The chart to the left shows the overall picture.

To sum up: The smartphone market has now reached over 30% of shipments. Non-smart devices are at 69% of total. The individual phone platform shares are as follows:

  1. Android (and Android-like): 17.6%
  2. iOS (iPhone only) 4.4%
  3. Nokia Symbian: 4.3%
  4. BlackBerry: 2.76%
  5. Bada: 1%
  6. Windows Phone 0.5%

The past quarter was the first where there is evidence of significant non-seasonal decline in incumbent platforms. Both RIM and Symbian saw two sequential drops in volume. The iPhone had a seasonal (or, more accurately, transitional) decline. Windows Phone had a very modest increase in share from 1.3% to 1.7% share though this is well below a margin of error in the estimate.

Android (and Android-like) shipments ballooned to nearly 70 million but sell-through could be about 10 million less. Nearly one in five phones sold is now powered by an Android variant. A remarkable story since the share was zero less than three years ago

Of the vendors involved, here is the division of share:

Sponsor: Textastic (and why this app is indicative of disruptive change)

I’ve always thought of the iPad as a low end computer. There was a time when the PC was considered to be a low end computer. Based on the prevailing definition of computing when it was new, the PC was also belittled as not a real computer.

However, the microcomputer quickly took over some small jobs from its big brothers the Mainframe and Mini-computer. One of the first jobs it took was that of data entry or text editing. Then followed “spreadsheets” and then came “word processing” and eventually presentations. Curiously, there were no such concepts as spreadsheets or word processing or doing presentations in mainframes. In reality, the new computer did not need to find a raison d’être by displacing accounting and engineering functions–things which sold big iron.

With the puny new personal computer came completely new definitions of what computers should be used for.

With the new touch-based devices of today, we are seeing similar migrations of utilization to new jobs to be done. The simpler creative tasks migrate first and the advanced (or emergent) uses follow. Like with the microcomputer, the first common creative task for tablets happens to be text-based editing.

For proof we have this week’s sponsor. Textastic is an app which brings a perfectly adequate text, code, and markup editor to the iPad. As one would expect, it supports syntax highlighting (in more than 80 languages) and is extensible with TextMate-compatible syntax definitions and themes. It has all the features one would expect from a good editor.

But like the PC’s new graphics enabled new interaction models, the touch interface allows for innovation in character selection: A cursor navigation wheel simplifies text selection and the extra row of keys above the keyboard makes it easy to type common programming characters.

It has all the support a mobile coder/writer may want: HTML and Markdown preview,  sync with (S)FTP and WebDAV servers as well as Dropbox. It even includes a built-in WebDAV server that allows you to quickly transfer files to your iPad wirelessly from your Mac or PC.

It’s time to shed the physical and mental burdens of the PC era. Create anywhere, anytime with Textastic for iPad. Just $9.99 at the App Store.