The latest data from comScore MobiLens is showing an uncharacteristic slowing in smartphone growth. In the survey period ending November, the number of smartphone users in the US was 91.4 million. This is equivalent to 39.1% penetration, an increase of 0.6% (i.e. up from 38.5% in the last period.)
The growth is equivalent to 1.4 million new smartphone users (i.e. users who switched from a non-smart device for the first time.) The problem is that this is half the growth of the previous period. The following chart shows the growth as the weekly add rate.
As you can see, the growth has fallen to a level not seen since 2010. The cause may be seasonal as last November was also a slow month. I added a three month moving average which shows that although there seems to be seasonality, the last period did not show the peak of previous periods.
To better understand what happened, I looked at the performance by platform. The following chart shows the net user gains by platform.
Last week we gave a quick start guide for using OmniFocus. This is a great way to get started with a free trial.
Today we provide the same quick start for creating in OmniGraffle: a five-step introduction attempt in less than 140 words.
Let’s say you wanted to design a new Website. Here’s how you create a mockup:
- Start it up. Download OmniGraffle here. Choose “Blank” from the template window.
- Frame it. Stencils→Software→Konigi Wireframes. Designing for an iPhone? Drag out the iPhone browser. Lock object in place with ⌘+L.
- Build it. Check out what else the Konigi stencil offers: position placeholders, buttons, and forms on your canvas. Turn on Snap to Grid (Arrange→Grid→Snap to Grid) for quick alignment.
- Fine-tune it. Replace Konigi elements with real copy or graphics if ready. Add labels for the benefit of others.
- Share it. Email, show off to colleagues via AirPlay, and more.
And to top it all off, it can all be done on the iPad.
You can also explore a bit more about this process. Visit OmniTools for more info about OmniGraffle and and all the other products that they offer.
In this episode I talk with Bob Moesta, a pioneer of Job To be Done research. We go over the theory and process of understanding what products are really hired to do and ask why this understanding is so hard to come by.
In a discussion rich with examples from multiple industries Bob illustrates how marketing, design and engineering are all dancing around the question of how product should be developed.
Could the universally accepted compartmentalization of corporate functions be a root cause of product failure?
via 5by5 | The Critical Path #19: The hiring and firing of milkshakes and candy bars.
You can follow up with Bob here: The Re-wired group.
Thanks to all those who contributed to the big Mac index there is a substantial amount of pricing data available in one location.
The analysis that I hoped to perform on the data was to see if Apple was pricing specific products differently in international markets. It was prompted by some apparently anomalous pricing of the iPhone 4S in Brazil.
To summarize, the idea is to calculate the “expected” price of an Apple product by taking the untaxed US price and adding duties and tariffs and taxes to determine what that product “should” cost in another country. Then taking the difference between this “expected” price and the actual price to determine if Apple is using pricing to signal in a particular market.
The analysis basically eliminates the effect of government on price and leaves currency and actual pricing signals from Apple as variables.
The analysis is not simple because there are many obscure tax rules. Some products are taxed differently in the same country. I have not completed the country-level analysis but have been able to see some averages over the countries reported (total of 45 reports.)
The following chart shows the average deviation from “Expected” as a percent:
Here are some potential interpretations of this data:
The following map shows the countries where iTunes Apps are available.
It represents 123 countries. It also shows where the iPhone is currently available.
The following map shows the countries where iTunes music can be purchased.