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Day January 4, 2013

When will smartphones reach saturation?

50% penetration for smartphones in the US turned out to be fairly predictable. I tracked my predictions based on comScore data and the results are shown in the following graph.

Screen Shot 2013-01-04 at 1-4-6.50.52 PM

I began making predictions in May 2010 and updated the estimate every month since. As the chart shows, the prediction converged to early September 2012 by early 2011. The actual date was sometime in late August 2012.