2013 will see two billion phones shipped to over 4 billion consumers. Contrary to the common assumption that larger markets sustain more competitors, this rapidly growing market is profitable for only two device vendors. Horace Dediu seeks answers to this paradox at the Harvard Business School Technology and Operations Management Digital Seminar Series. Self-recorded live on March 7, 2013, 45mins, 22.5Mb.
In addition to the video (On Capital Spending’s Transformation of the Electronics Industry – YouTube), you can download the presentation used as an iPad Perspective story here.
It is a featured story on Perspective App on the iPad and now on iPhone and iPod touch.
Steve Jobs once joked that engineers think Hollywood writers do their work by drinking beer and telling jokes and Hollywood thinks building software is as easy as writing a check for the tech. In reality creating software and creating art are more similar than they are different. The phenomenon of mass market software in the form of entertainment has blurred the lines even further–making software has become more like making movies than making machines. There are lessons to be learned by all developers.
File Size 14.9MB, Talk duration about 30 min. Requires iPad.
My talk at the TOC Frankfurt is available as a free Perspective download.
[Originally presented October 9th, 2012 in Frankfurt Germany.]
I spoke about what books and other media are really hired to do. The basic needs of users are met by story tellers but the products of commerce often chase user attributes rather than their needs.