Increasingly, companies are giving their employees a choice to either use Microsoft Windows PCs or Apple Inc.’s Macs, the analyst said. And, increasingly, employees are choosing Mac over Windows. To boot, Chowdhry said 70 percent of college freshman are entering school with Macs, up about 10 percent to 15 percent from a year ago.
via Microsoft shares retreat after downgrade.
Remarkable indeed. I remember when in 2007 40% Macs was headline news at Princeton, having quadrupled from 10% in 2003.
[Update] Chowdry’s estimate seems an exaggeration but Mac share on campus seems to be growing. The most current data shows a probable 50% penetration in private colleges (my estimation is 70% is accurate for Ivy League schools) but a probable 20% penetration at public schools. Still way above retail share in the US (10%) and way above corporate share of practically naught.
[Update 2] According to survey data from Student Monitor, among those who planned to purchase a new computer, 87% planned to buy a laptop. And among those students 47% planned to buy a Mac.
47 percent of 87 percent is a lot more believable. The chart from Fortune Tech shows that intent to buy for Apple went from 14% to 47% since 2005.
More data, some courtesy of Macobserver readers:
Macs at Harvard:
- 2005: 32% (of total computer purchases)
Mac share at Princeton (freshman class):
- 2003: 10%
- 2007: 40%
George Fox University provides a laptop as part of the tuition. Here are their numbers for Mac usage:
- 2006 1% (Actively discouraging Macs)
- 2007 40% (Change in IT support policies)
- 2008 100% (Only option offered)
The U.S. Coast Guard Academy.
- 2008: 0% (Dell)
- 2009: 25% (15” Macbook Pro issued, incoming freshman subsidize half the cost and 100% of any optional upgrades including printer
- 2010: 50% (plus juniors and seniors allowed to replace older Dell with Mac if desired, not sure the financial arrangement).
University of Virginia (survey data):
- 2001: 3%
- 2002: 4%
- 2003: 4%
- 2004: 8%
- 2005: 13%
- 2006: 20%
- 2007: 26%
- 2008: 37%
- 2009: 43%
UC Davis:
- 2006: 7%
- 2009: 23%