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Year: 2010

iPad in the enterprise: Once the head goes, the body follows

In my talks with about 100 senior-level people at as many companies over the past six months, the feeling is that the tablet is here to stay and it’s going to be bigger than everyone expected it to be. It’s an always-on, always-with-you data experience. The other thing is that we spend about $1,500 for a laptop and another $300 per year over five years for the Microsoft Office suite. That same capability on an iPad is $600 to $800, and the software is $10 per application forever. It’s about one-third or one-fourth the price. The cost of ownership is inexpensive–and that’s just the first generation before they drop prices.

via Rise Of The Tablet Computer Page 3 of 3 – Forbes.com.

How fast is it catching on?

In the C-suite and the executive suite there is mass adoption. In Bank of America it took 60 days to hit the corporate standards list, which is the fastest any technology has hit that list. We’ve already bought 1,000 of these and we hadn’t bought anything from Apple in more than a decade. Executives everywhere are carrying iPads. And like we saw with the BlackBerry, once the head goes the body follows. The top executives get them and then they order them for the next 10 or 20 people.

The iPad use in corporate settings is even more disruptive than the Blackberry. No contract to sign, no administration overhead for voice and data plans. Trivial setup and instant gratification.

The way iPad is knocking down IT barriers to entry makes one wonder if Apple did not engineer it for this. But when you look at the product and positioning corporate use is that last thing you think of. This is often the case with disruptive products.

Lost of other great quotes in the article. For example: the iPad can be passed around a table but a laptop can’t.

FaceTime and the elevation of emotion over function

With 50 million clients installed likely this year, FaceTime is a service which may have potential.  By potential I mean, of course, its potential to make a dent in the universe, the universal goal Jobs has set for Apple so many years ago.

It’s entirely possible that FaceTime will be an inconsequential nice-to-have enhancement to the iPhone platform that sustains and improves the iOS (and OSX) franchise. But it’s also entirely possible that FaceTime could become a disruptive challenger to the functional voice-oriented telecom network.

What you choose to measure determines what you know

The thing that jumps out at me is the service’s under-performance along metrics that the industry defines as critical but over-performance on dimensions that the industry considers non-critical.

It suffers from poor coverage (WiFi only), a limited network of possible users, high bandwidth requirements which are still hard to match and a steep price point for initial entry.

But I would say data-oriented devices were similarly met with poor performance 4 to 5 years ago. No 3G, poor coverage, few services and high prices. Even today there are many telecom skeptics who think smartphones are toys for the well-to-do or IT types and not something for the mass market.  As can be easily seen however, all the shortcomings of the mobile-data-oriented-device (aka smartphone) turned out to get ironed out with time. You just need to plot a historic graph of network performance and device price points to see where they’re going to go.

On the other side of the equation FaceTime offers huge performance on the dimension of emotional attachment to a device and to a conversation. The FaceTime experience is qualitatively distinct from either desktop video chat or device-based VoIP. It’s intimate, emotional and stirring, (just look at the commercial) not to mention accessible by just about anyone. These new measures of performance cannot yet be quantified with spreadsheets and measuring the effect will not be a priority for anyone in the industry for a long time to come. Therefore, the asymmetry is there implicitly.

So here we have classic Apple: shifting of the basis of competition so subtly that it’s almost imperceptible while under way yet glaringly obvious after the fact.

So what does FaceTime have to do with FaceBook?

When FaceBook launched, I don’t recall observers predicting that a site allowing college students to keep track of their friends after graduation would grow into the stickiest site by time spent online ever seen. Nor that it would become a site that swallowed all online communications including IM and email. Nor a site that would possibly challenge search consumption. The performance attributes that FaceBook relied on were not in algorithms but in the emotional hooks that relationships have with people. FaceBook was personal, emotive and private, the exact opposite of what the Web offered a decade ago.

So, like the names imply, both these services are about Faces, the first objects we as humans recognized after birth. That’s a powerful image to have a handle on.

The pattern that emerges is that Web 2.0, Telecom 2.0 and Personal Computing 2.0 will pivot on the elevation of emotion over function. That may be a banality but empires have been built on less.

When will the smartphone become a commodity?

I am taking a comment thread and promoting it to an article so as to expose it to a larger audience. There are two points of view:

Ariel writes:

I believe that next year and perhaps the year after that will see intense competition on the OS platform front, but eventually one will dominate the other(s) by a significant margin (and this also depends on the cloud and how it will be adopted across platforms). This happens as a result of a unified platform in which many can compete on lower margins instead of the development of the entire package and platform, which all goes hand in hand with commoditization.

However, to predict that smartphones will not be commoditized within the next three years is bold to say the least. The desktop was settled very quickly, and in this industry of exponential growth, it can be assumed it will not take longer for a similar scenario to settle.

I reply:

I’ve been observing (professionally) the smartphone market from its inception and was holding my breath for the commoditization of handsets that Microsoft promised all the way from 2004 through 2009. Several generations of Windows Mobile were predicated on the imminent stabilization of hardware and user experiences years before the iPhone came along. Not only Microsoft but Palm via PalmSource, Symbian as a consortium of all incumbents, Sun & IBM via Java, DoCoMo with iMode and not least of all, Qualcomm with BREW all made the same bets and ran with horizontal strategies toward a smartphone future built on the lessons of the PC industry. The only holdout for the integrated approach was the one company that everybody marked for dead: RIM. It’s also the only one who raked in all the profits.

All this happened before 2007.

To suggest that this time, in 2010, it’s different: that the definition of the smartphone as it exists today is the product at its zenith; that user experiences and expectations and hardware specifications and platform dynamics will be henceforth frozen with minor sustaining tweaks to look forward to is, in my opinion, a far riskier bet.

I don’t try to be a futurist or predictor of how the product will evolve, but I can see a dozen ways of how the very definition of a smartphone will change and how in 4 years we’ll have products that won’t be recognizable as such today.

So much depends on when the smartphone (or more broadly mobile computing) reaches this point of good enough. It’s at the root of all hypotheses of how the market will evolve.

When's the Zune team going to do an iPod funeral?

Survey data on US College students’ music player share.

Can’t wait for the Youtube video of the Zune team getting down with an iPod funeral. After all, the Zune has higher market share than the recently celebrated Windows Phone 7.

The Apple-branded campus – Apple 2.0 – Fortune Tech

What happens to the fightback now?

On July 2nd,  Anssi Vanjoki wrote that “The fightback starts now.”

via asymco | Nokia says the fightback starts now. Oh Really?.

Anssi Vanjoki has just resigned from Nokia.

This is potentially a positive development for Nokia as the “fightback” as Vanjoki defined it was certain to fail. His departure might allow a new team to accelerate the response to the disruption using an asymmetric approach. The odds are massively stacked against Nokia but the more turnover is seen at high levels of the organization the better their chances.

Gartner: Windows Mobile attracts far more developers than any rival mobile operating system

Gartner in 2006 predicting mobile OS future.

“Interest in Windows Mobile 5.0 has grown steadily, and it now attracts far more developers than any rival mobile operating system. This should improve the likelihood of IT directors being able to buy line-of-business mobile applications for the Microsoft platform. More than 10,000 developers are currently working on applications for Windows Mobile 5.0. Part of the reason for this developer momentum is Microsoft’s programming model. Nick Jones, vice-president at analyst firm Gartner, said, “Every device using Windows Mobile 5.0 has the same interfaces, but that is absolutely not the case with other operating systems, such as Symbian.”

__________________

via Gartner Says WM Can Empower Your Developers.

A piece by Gartner that has a typical Gartner conclusion: WM 5 is going to grow the WM Developer community because of device-by-device similarities, and more freedom than RIM or Nokia devices can give.

Love the “every device using Windows Mobile 5.0 has the same interfaces” dig at Symbian. That was four years ago. This week Gartner predicts the fragmented but magically open Android will dominate four years from now.

Gartner: Symbian will lose smartphone battle, Microsoft's standardised handsets will win the day

I had to do some digging to find this to contrast to the recent Gartner prediction that Symbian will be the market share leader in 2014.

The following article appeared in 2003:

Symbian will lose smartphone battle

By Rob Jones at Gartner Symposium ITxpo, Cannes [07-11-2003]

Microsoft’s standardised handsets will win the day, says Gartner

Analyst Gartner has warned that, without a concerted effort by Symbian and its backers, Microsoft will sweep them aside in the smartphone business.

Redmond’s ability to offer standardised handsets which are easier for businesses to support and use will help the software giant win corporate approval, the market watcher predicted.

Nick Jones, vice president and research fellow at Gartner, said that, while Microsoft did not have a good corporate smartphone today, he believed it would do by the end of 2004.

The analyst predicted that Microsoft will ship a phone boasting strong integration of a range of packages, such as Exchange and Outlook.

Symbian, he added, needed to resolve a number of issues to be a credible, corporate alternative. Its platform and menus differ slightly on various handsets, which means that they often do not have the same user interface.

“Symbian is not very committed to fixing this problem. So Microsoft is getting stronger and Symbian is not addressing the corporate market,” explained Jones.

“This is unattractive for chief information officers. They need standard systems and that’s what Microsoft will provide.

“If by the end of next year Symbian hasn’t solved its problems, Microsoft will be a very strong competitor for a standard corporate smartphone.

“Symbian could lose the battle and at the moment I’d have to say it will probably happen.”

Gartner Predicts Mobile OS Market Share

Lots of people apparently think it’s a big deal that Gartner is predicting Android will surpass iOS for second place. But why is that necessarily a good thing, given that they’re predicting Symbian will remain in first place? Who thinks Symbian is actually doing well? Nokia’s board sure doesn’t.

via Daring Fireball Linked List: Gartner Predicts Mobile OS Market Share.

I also noted with amusement that by 2014 “other” is slated to sell 85 million units or nearly 10% share, up from 6.1% in 2009. These “others” will be selling more than twice what Apple is expected to sell this year. Is “other” WebOS, Bada, MeeGo, LiMO? If so they’re in for a healthy future.

But dwelling on details like these is missing the point. To see how improbable this prediction is, let’s go back to 2006 and ask what Gartner was forecasting would happen now.

First thing to note is that in 2006 Gartner was busy tracking PDA sales. You might wonder why this is relevant. The reason is because a significant proportion of RIM’s Blackberries counted as wireless PDAs and were therefore considered to compete with Palm’s Treos, HP’s iPaq and Dell’s famous Axim. Nokia was in the running with its Communicators. Here is how Gartner characterized the equivalent market in early 2006:

So I’ll just come out and say it: In 2006 Gartner did not have a clue what a smartphone was. By their admission:

Gartner defines a PDA as a data-centric handheld computer weighing less than one pound that is primarily designed for use with both hands. These devices use an open market operating system supported by third-party applications that can be added into the device by end users. They offer instant on/off capability and synchronization of files with a PC. A PDA may offer WAN support for voice, but these are data-first, voice-second devices.

In other words, in 2006 Gartner was splitting phones with operating systems into two separate markets: data-oriented wireless PDAs and voice-oriented smartphones. The split was mostly based on the judgement of the analyst on whether a device was “voice” or “data” oriented. I suppose they used the primary input method as a proxy: numeric keypads meant the device was one-handed and therefore voice-oriented. If the device had a full keyboard and/or a stylus-actuated touch screen then it was a two-handed data-oriented device. But even this proxy was not quite enough, sometimes devices were classified whimsically.

To make it more complicated, they bundled non-cellular but Wi-Fi enabled PDAs with wireless PDAs. This made some sense from a corporate IT point of view (their primary customer base) as these data-oriented devices would be used either on a LAN or a WAN (Wide Area Networks: what Gartner anachronistically called cellular networks.)

The presence or absence of a cellular radio did not enter into their view of these devices. So if you asked Gartner in 2006 to forecast smartphones (as we know them now) in 2010, I suppose you’d get what they forecast for “data-centric” devices.

So assuming that today’s smartphones are mostly “data-centric” we would have to look back on their view of that market and not the voice market which was seen as an entirely different thing. Their answer should have had something to do with the market leaders and participants in 2006. As the table above shows Gartner showed that RIM, Palm and HP led in 2005 with Nokia and T-Mobile[1] pulling up the rear.

However, from a platform point of view, at the beginning of 2006

Microsoft Windows CE was the No. 1 PDA operating system (OS) in 2005 as 7.05 million PDAs were loaded with the OS, up 33 percent from 2004 shipments of 5.28 million units. Palm OS PDA shipments declined 34 percent to 2.96 million units in 2005.

In late 2006, Gartner made further predictions for the year:

In 2006, Gartner expects the PDA market to increase by 6.3 percent to 16 million units. The market will continue to be driven by broader availability of cellular-enabled PDAs from wireless carriers. Gartner estimates that 53 percent of all PDAs shipped in the first half of 2006 featured integrated cellular capability, up from 46 percent during the same period in 2005. “The share of PDAs purchased by enterprises will continue to increase; it accounted for 49 percent of all PDA shipments in the second quarter of 2006 and Gartner expects that the enterprise market will account for 52 percent of all PDA shipments in 2006,” said Todd Kort.

At this time I have not yet dug up a Gartner “Wireless PDA OS” four year forecast from the year 2006 but I suspect it would not show devices running Google’s Android operating system or any running something called iOS.

I also seem to remember that they were suggesting that Windows would be the leading mobile platform. Although it was trailing in 2006, Gartner was quite bullish on the disruptive challenger from Redmond.

[1] T-mobile is in the list because it was common practice in 2006 for operators to market Pocket PC Phone Edition devices made by HTC under their own name. Orange, Vodafone and Verizon also had own-brand HTC Windows touch-based devices. Now what does that strategy remind me of?