Steve Jobs once joked that engineers think Hollywood writers do their work by drinking beer and telling jokes and Hollywood thinks building software is as easy as writing a check for the tech. In reality creating software and creating art are more similar than they are different. The phenomenon of mass market software in the form of entertainment has blurred the lines even further–making software has become more like making movies than making machines. There are lessons to be learned by all developers.
File Size 14.9MB, Talk duration about 30 min. Requires iPad.
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