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Smartphone parochialism: How operator policies prevent or promote platform adoption

When comparing smartphone platforms it’s tempting to consider the global market as unified and commonly addressable. However, when you look at individual countries some strange patterns of behavior emerge:

The asymmetric competition between Google and Apple app stores

In the latest version of Android, Google shifted from bitmaps to vector rendering for maps.  The shift is probably more a function of available processing power on the device than a strategic shift to position value on the device rather than in the cloud. Vector maps, which are much more efficient in terms of bandwidth and local storage, have been the choice for in-car navigators but Google has always been using bitmap tiles which are fetched from a server and delivered only if the device is using a data connection. The downside for vectors is that they require a bit more local processing power.

I doubt that Google’s move to vectors is part of a shift to more app-centered/edge-of-network strategy.

How is this relevant?

Google has been riding a wave of re-centralization of value toward the center of the network as broadband made the cloud feasible. Keep in mind that Microsoft rode a wave of de-centralization as value moved to the PC and away from the mainframe. As intelligence was pushed to the edge, Microsoft accrued value from enabling the edge as a locus of productivity. This is no small thing.

Then came apps. Continue reading “The asymmetric competition between Google and Apple app stores”

When markets are supply constrained purchase decisions are not based on product performance

The difficulty in analyzing the smartphone market lies in its extremely rapid growth. With the market growing at 90% (and 400% in some areas like China) the forces of demand and supply are disconnected. It’s impossible to discern whether a purchase decision is made from a choice of comparable alternatives or if it’s made from a choice between buying nothing and some alternative.

Furthermore, another problem lies in distribution inefficiencies. The global phone market is nominally serving 4.6 billion consumers but they are not all participating in the same market.  Devices and the services they are bundled with are not fungible globally.  You cannot buy a phone is one country and easily couple it with service in another. You can’t even transfer one bundle from one owner to another within the same country. Products are available only in some countries or some operators and not in others.

Commentators focusing on mobile OS platform shares assume a zero sum game and a liquid, efficient market. Both assumptions are false. Continue reading “When markets are supply constrained purchase decisions are not based on product performance”

Half of US population to use smartphones by end of 2011

60.7 million people in the U.S. owned smartphones during the three months ending in October, up 14 percent from the preceding three month period, representing 1 out of every 4 mobile subscribers.[…] Despite losing share to Android, most smartphone platforms continue to gain subscribers as the smartphone market overall continues to grow.

via comScore Reports October 2010 U.S. Mobile Subscriber Market Share – comScore, Inc.

Separately, Nielsen reports on the same market:

29.7 percent of U.S. mobile subscribers now own smartphones that run full operating systems.

The most popular smartphones are the Apple iPhone and RIM Blackberry, which are caught in a statistical dead heat with 27 percent of smartphone market share in the U.S. Twenty-two percent of smartphone owners have devices with the Android operating system.

via U.S. Smartphone Battle Heats Up: Which is the “Most Desired” Operating System? | Nielsen Wire.

I’ve been tracking the Nielsen data and using it as a basis for forecasting the penetration of smartphones. While most coverage of this data focuses on splits between current OS platforms, I will look at competition with non-consumption and the impact on operator services. Continue reading “Half of US population to use smartphones by end of 2011”

I see no major acquisitions in Apple's future

Yesterday I attended the first meeting of the Forum for Growth and Innovation. It’s an initiative where practitioners of Clayton’s Christensen’s theory of innovation can review new academic research before it’s published.

The Forum has another goal: to disseminate and propagate key learnings and ideas. As a keen student of the theory and a blogger, I am eager to provide a gateway for you, my audience, to this management theory.

My modus operandi has been to discuss an industry or a set of competitors in great detail while occasionally stepping back and suggesting a cause for the patterns of behavior we are witnessing. More often than not, the causes are described very well by the theories in Christensen’s writings.

There are cases where the theory does not seem to match. That’s actually the most exciting part of this process. Exception (or anomaly) handling is what allows the theory to evolve and improve. Continue reading “I see no major acquisitions in Apple's future”

Android is accelerating smartphone adoption

According to Morgan Keegan analyst Tavis McCourt Chinese consumers purchased 8 to 10 million smartphones last quarter–implying 400% growth from the 2 to 3 million last year.

How quickly things change. According to McCourt, Android now represents nearly 50 percent of smartphone volume in the country, up from zero last year. And Apple’s iOS, while a niche player with less than 500,000 iPhones sold last quarter, is ramping up quickly, thanks to the successful launch of the iPhone 4 in the country last month.

via 50 Percent of Smartphones Sold in China Last Quarter Run Android | John Paczkowski | Digital Daily | AllThingsD.

The growth of Android is far beyond what a single company can engineer. It represents the effect of uncoordinated and uncontrolled distribution. Google does not have to market, license or write contracts for Android. It also does not necessarily benefit from this work. It enables excess device manufacturing and distribution capacity to embrace browser-enabled devices. Continue reading “Android is accelerating smartphone adoption”

The companion screen: will TV learn to be social?

I’ve been traveling the past few days and did not have access to substantial enough bandwidth to make meaningful contributions to the blog.

However, I will be online for the next few days and will catch up.

One observation I had while visiting App World is how apps are affecting the future of television. The notion of single screen viewing is rapidly receding. In the UK among certain demographics, half of the viewers watch TV while interacting with a “companion” screen. This figure is significant in other markets as well.

The consequences of this dual-screen experience could be profound. More profound than what PVR technology enabled. What I would like to think about is whether the dual-screen experience enables new jobs-to-be-done for TV (e.g. “social” TV) vs. what PVR did which was make TV watching “better”.

The key question is whether solitary TV viewing is a different job from accompanied viewing. Continue reading “The companion screen: will TV learn to be social?”

The iPhone is not superfluous, not easily copied, not revolutionary and not a premium product

The release of the iPhone is rightly acclaimed as a watershed event in the history of telecom. It was a sensation. But it was also a product that was widely underestimated and dismissed. Even today expert opinion is divided. The critics of the product transitioned directly from labeling it a superfluous bauble to an obvious and copyable sustaining innovation. Advocates of the product describe it as revolutionary and dazzling with the potential for capturing significant profit share due to premium pricing and positioning.

So which is it? Continue reading “The iPhone is not superfluous, not easily copied, not revolutionary and not a premium product”

I'll let you in on a secret: insider info is bogus

So the SEC is investigating analysts who peddle “channel checks” for violation of securities laws. Former SEC chairman Paul Atkins summarizes the law as follows:

“Insider trading basically comes down to where you know or ought to know that the person from whom you’re getting this information has a duty to someone else to keep it confidential. If you go in and pay the mail clerk to give you special information, that’s not proper.”

This is perhaps newsworthy. But the real news is that information that comes from sources that cannot be verified should not be trusted and certainly not valued.

Here’s why: if someone holds information that is non-public they automatically treat it as more valuable. It’s more valuable because it’s not something everyone has. It’s not valuable because it’s accurate. By definition, that accuracy cannot be proven so the assumption of its value is based entirely on exclusivity. So valuable perhaps that you can even sell it, and surely many do.

However, simply not being public makes is no more likely to be accurate. You have a situation where people ascribe more value to something that is equally (and sometimes even more) inaccurate as background noise.

Beware of anyone offering non-public information to a larger audience. The data and the person’s ethics are both suspect.

The proof comes every quarter: those who rely on inside info are no better and often worse in predicting fundamental performance.

Measuring iPad enterprise use

I’ve noticed that there is a lot of speculation on the prospects for iPad use “in the enterprise”. Business users could sure benefit from the device and anecdotal evidence does point to many cases of use in business.

But anecdotes are not conclusive evidence. How can one make a better guess? Based on reader input, I thought I’d test this hypothesis directly on my own stats.

As pointed out a recent posting on my stats, the iPad has been a popular device in accessing this site. 102k out of 1.06m views came from iPad users. A statistically interesting number. Continue reading “Measuring iPad enterprise use”