Author: Horace Dediu

Frequent readers of this blog know they’re in good company. There have been over 1000 comments in but a few months and, without any qualification, they have all been valuable.

I’ve been delighted that contributing readers are not only civil and polite, but that they almost always move the intellectual level of the blog higher. That’s very gratifying because although one major consideration when publishing is creating a large audience, a high quality audience is much more important. Especially to a site dedicated to elevating analytical discourse.

So, being analytical, I wanted to find out how to characterize the audience and understand the attributes of the readers. Naturally, where appropriate I would like to share that information. I hope to share some stats, perhaps with some interesting highlight, every month.

To kick off, here is a snapshot of one month’s worth of visits to www.asymco.com ranked by operating system.

What is perhaps unexpected is that mobile platforms (iPhone, iPad, Android etc.) generated more views than Windows. When comparing browsers, I also observed that Internet Explorer makes up only about 5% of views. (If that’s not a leading indicator of the intellect of the readers, I don’t know what is.)

Time will tell whether these ratios persist, but so far, it seems that Asymco readers are at least eating their own dogfood.

There is a rush to market a whole new batch of tablets. Here’s another one.

They all bear an outward resemblance to another tablet that was widely panned.

So what strikes me about all of these designs is that they’re basically just shiny rectangular things. There is very little you can do as a vendor to stand out with any particular rendition of a rectangle.

This is also becoming obvious with the mechanical design of smartphones. They are all smaller rectangles with shiny black screens.

Which begs the question: as they are all just screens, shouldn’t what’s on the screen matter more than the screen itself?

It seems only one vendor shows what’s on their screen.

Much of what is published here relies on data, lots of data. It’s important that data be published along with conclusions, but data in spreadsheets is often difficult to read. Spreadsheets are not “productized” so they are hard to explain and therefore impossible to share.

However, I am considering sharing the data I have in a format that is easier to read than a spreadsheet but richer than a screen shot of a chart.

To that end I’ve begun experimenting with a solution based on a service called Roambi. Interested readers can download Asymco authored “roambi” files which I call ADDs (Asymco Data Downloads) will display rich data sets on iOS devices. These representations are interactive and easy on the eyes.

Rather than bore with details, the following images should be sufficiently descriptive.

Continue reading “Announcing Asymco Data Downloads”