60.7 million people in the U.S. owned smartphones during the three months ending in October, up 14 percent from the preceding three month period, representing 1 out of every 4 mobile subscribers.[…] Despite losing share to Android, most smartphone platforms continue to gain subscribers as the smartphone market overall continues to grow.
via comScore Reports October 2010 U.S. Mobile Subscriber Market Share – comScore, Inc.
Separately, Nielsen reports on the same market:
29.7 percent of U.S. mobile subscribers now own smartphones that run full operating systems.
The most popular smartphones are the Apple iPhone and RIM Blackberry, which are caught in a statistical dead heat with 27 percent of smartphone market share in the U.S. Twenty-two percent of smartphone owners have devices with the Android operating system.
via U.S. Smartphone Battle Heats Up: Which is the “Most Desired” Operating System? | Nielsen Wire.
I’ve been tracking the Nielsen data and using it as a basis for forecasting the penetration of smartphones. While most coverage of this data focuses on splits between current OS platforms, I will look at competition with non-consumption and the impact on operator services. Continue reading “Half of US population to use smartphones by end of 2011”