Nokia's Ovi Store downloads hit 3 million a day

More than 400 000 new developers in past 12 months; 92 developers each top 1 million download mark; 1.5 million downloads of Qt software development toolkits

via Nokia – Show Press Release.

See the following chart comparing Ovi with iTunes Music and iTunes Apps download rates.

The last data point we have for iTunes App downloads was from October 18th when 7 billion total downloads were announced. The last update was around Sept 1st when 6.5 billion were announced. That comes out to about 10.6 million downloads per day. The previous interval suggested about 17.6 million/day.

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  • JohnatNokia

    The chart is really an apples to oranges comparison if you consider that while Ovi Store is the easiest way to source content, Nokia doesn't operate a "closed" system. Content for our devices can also be sourced from operators and aggregators around the world.

    • asymco

      I would be happy to compare the total app download rate for all Nokia devices if Nokia would release that information. Perhaps you could ask your manager and post it here for us.

      • JohnatNokia

        Your question underscores the differences of having an open ecosystem. We don’t have those numbers as they belong to players in other channels, e.g. operators around the world, independent aggregators and individual developer websites. It might be helpful to check out Engadget’s post from last night:

      • asymco

        If there was some, any, visibility into the channel it would help and inform the analysis. But I will say that I'm skeptical that the third party channels are significant. Symbian/Nokia and Windows Mobile both used third party distribution for their apps for at least 5 years but they both moved to an integrated model as soon as it became clear that the App Store was going supernova. I doubt that they would have started competing with their channel if they felt that the original plan was good enough.

      • Just a quick correction but Nokia's 'Download' store predates the iPhone never mind the App Store. It was abysmally awful and had no marketing so it may well have not of existed. Thank Apple for making something better and marketing it well, like they always do, and that's why we have Ovi Store now.

      • JohnatNokia

        Horace, here's a bit of visibility, from GetJar:

  • Billy

    As Nokia quote here[1], they have 250,000 new users joining each day (165m total) with 90% of visits leading to an app download. However registered users download on average only 2.6 apps – clearly Nokia has a problem with "repeat business". Mind you, these Nokia download figures are increasing at the rate of about 0.5m per month (2m downloads/day in mid Sept, 2.7m/day mid-late October and now 3m/day mid-Nov).

    Hopefully the 400,000 new developers that signed up to Nokia Forum in the last 12 months, and the 1.5m downloads of the Qt platform SDK can ensure there is more reason for Nokia owners to visit the Ovi Store, and maybe even download!


    • Be careful the "active users" definition with these guys, I hear it is pretty loose. But maybe John could comment?

      • Billy

        Who mentioned "active users"? If anything it's obvious that these Nokia Ovi users become largely inactive once the initial euphoria has worn off, and it's this problem that needs investigating/improving/addressing.

      • Nokia did. The 165m total is their active userbase total per their definition. it is not registered users. I believe that they are a little looser on the definition than industry norms. But I am a little fuzzy on the details and could be mistaken.

        Just a thought; this could, if they are inflating their active user numbers somewhat, actually hurt them on the downloads per user flipside.

        (PS I don't think that anybody experiences any euphoria in connection to Ovi… not even the most devout Nokia user…)

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  • Alexkhan2000

    Meanwhile, there are calls for Nokia to forget the development of MeeGo, drop Symbian and adopt Android, like by this analyst at Motley Fool.

    It's a tough one. It's like asking which one will hurt less. I'd say Nokia will stick to its plans. Or perhaps Microsoft is trying to convince its former executive to take on WP7…

    This predicament isn't much different from that faced by the next two largest cellphone makers Samsung and LG, but at least Nokia can claim to have their own platform and ecosystem. It seems that these three largest handset makers all share one big albatross around their necks: the huge volume of feature phones that they must continue to crank out while gradually shifting to the smartphone that will soon make the former obsolete.

    Obviously, Apple, RIM and HP/Palm won't have to deal with such a wrenching transition. I think it's one reason HP/Palm believes that they can still be a factor this late in the game. The smartphone market is young and the biggest combined handset players still have the major distraction of phasing out the dumb phones. I sense a cool confidence in HP/Palm. They're pretty sure they can still make an impact and, as Horace mentioned, we definitely can't count them out.

    • Marcos El Malo

      If Symbian and Meego fail, Nokia can always go to Android. Choosing Android now would be to admit defeat. I don't think Nokia is quite to that point yet.

      • asymco

        Nokia would go to Windows Phone before they went to Android on IP issues alone.

  • Narayanan

    I saw a F-Secure tweet that about 1.4millions are it's anti-virus app šŸ˜‰

    • F-Secure came as a standard app on my C7. I think it's standard on all the new phones.

      It's not an anti-virus app though. It's a remote wipe, locate your stolen phone & anti-phishing app.

  • I would guess that the recent improvement is because of the N8, C7 and C6-01. All of them use the new Qt based Ovi store application which makes it a joy to shop with rather than the slow old web based store.

    I don't know about 2.6 downloads per user. I have 29 personally and 1 upload šŸ™‚

    Nokia were also saying last week that they were behind in reviewing submissions to the app store since the Symbian^3 phones were released. So, N8's sold out almost everywhere you try and buy one, massive uptick in store downloads and SDK downloads yet people are still saying Nokia should move to Android? Hello?

    • Billy

      "I would guess that the recent improvement is because of the N8, C7 and C6-01"

      Possibly helped by the N8 however the C7-00 and C6-01 have only just started shipping so they're highly unlikely to be influencing the latest figures.

      The growth trend (+0.5m downloads per day on a monthly-to-month basis) was established prior to the availability of the N8/C6/C7 etc. so it should only improve at a faster rate now that these devices become widely available.

    • Cant wait to see their Q4 results. Elop's first meaningful message to the markets.

  • Sander van der Wal

    There are about 40.000 iOS developers (, and Nokia has now more than 400.000 developers? Lets do some calculations

    There are around 10.000 Symbian apps. That means that you need 40 developers per Symbian app. I thought Qt was supposed to make development easier for Nokia, but that is clearly not true. And it also takes more than a year to write an app, as the number of apps haven't seen that same increase as the number of developers.

    Then the downloads. 3 million downloads a day for 400.000 developers means 7.5 downloads a day per developer. Assumung each download is a sale, and each sale nets the developer 1 euro, that is 7.5 euro's a day.

    Clearly development for Nokia is going to be a complete disaster.

    • asymco

      The total number of iOS app publishers is about 60k. That number is reliable. Numbers of registered developers are not as reliable. Number of SDK downloads is very unreliable.

      It makes no sense to compare publishers with SDK downloads.

      • Sander van der Wal

        But why would Nokia tell developers the competition on their platforms is already lots bigger than on iOS? Because that is the message from Nokia as I see it.

      • Billy

        Glass half full kinda guy? šŸ™‚

        Another way of looking at this announcement is that Nokia are telling developers who are yet to take an interest in Qt that they'll be missing out.

        The reach of the Nokia platform is significantly larger (in terms of potential end users/devices) than iOS, so it stands to reason it can support a large if not larger number of developers. However as Horace/asymco points out the number of developers developing for iOS is unknown – assuming an average of 6 or 7 developers per iOS publisher (and I know many are one-man bands) it wouldn't be unreasonable to suggest the number of developers is roughly similar for iOS as it is now for Nokia (but with Nokia obviously shifting many more devices giving Nokia a healthier ratio of developers/devices).

        As for concerns over competition, if the developers have a good product they'll do well. If they're peddling yet another fart app they'll deservedly sink to the bottom. Competition is good, the more developers the merrier.

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  • Sander van der Wal

    Who cares about glasses when you have bottles šŸ˜‰

    Ok, lets assume there are 10 times less real developers. That would mean 75 eur a day, which is much better. But by the same reckoning you would make thrice as much on iOS.

    I know that these numbers are daft. In th Symbian days Nokia had 3 million Forum Nokia members. And 10.000 apps.

    The only interesting statistics here would be the amount of money people make daily on average.

    • The average price in the Ovi Store seems to be higher than the iOS App Store particularly if the app is a good one. For instance, Angry Birds is £3 on Ovi, £0.59 on iPhone. Sure, there are still lots of 99p apps and ad-supported 'free' apps.

      Ovi doesn't seem to have had the race to the bottom price structure that Apple has had even on the better apps. That may suck as a consumer but for App developers, prices are holding up reasonably well so fewer sales may yield more revenue. It may turn out healthier for both.

  • O.C.

    How many of the apps being made for Android, Symbian or iOS are just stupid video games as a percentage of the total amount of apps?

  • Billy

    I also read somewhere (earlier this year) that an estimated 20-25% of "apps" in the App Store were in fact electronic books. I wish I could find the original link. With the introduction of the "iBookstore" does Apple now differentiate between "App downloads" and "Book downloads", and are there still tons of books in the Apple App Store?

    • asymco

      Three days ago on this blog:

      Books apps are 51k out of about 350k total apps. The category became the largest before the iBookstore was launched.

      Apple only counts apps as app downloads. Books that are packaged as apps are counted as apps. Books packaged as eBooks sold through iBookstore are counted as books downloaded.

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  • 3 weeks on and Nokia are now claiming 3.5 million downloads per day.