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Day July 27, 2011

The Verizon small bang

As Verizon has reported iPhone sales for one and a half quarters, it’s time to try to discern the impact on the product. There were several hypotheses floating around prior to the “big bang” of Verizon.

Some assumed that there would be a large migration away from AT&T and that AT&T iPhone sales would slump. Others that there would be no Verizon iPhones volumes at all because there were so many Android users already converted. There were also suggestions that the iPhone would explode in growth with two major operators carrying it.

What really happened?

The first chart shows historic AT&T activation with Verizon activations added. It also shows sales to “none of the above”, namely non-US sales of iPhones[1].

AT&T iPhone activations show no significant impact from Verizon and Verizon itself shows a modest start to sales[2]. What did not happen is an exodus from AT&T. We also did not see a rejection of the iPhone by Verizon customers long exposed to anti-iPhone Droid advertising. We also did not see a considerable impact of Verizon on growth.

Verizon did contribute (4.5 million Verizon iPhone users is nothing to sneeze at)  but the contribution was to a degree that was nowhere near a big bang.

That was because the real big bang was from the rest of the world. The same data in the first chart is shown below as a stacked area chart and a share chart. Had Verizon not come on board the business would still have grown year-on-year over 100% (and sequentially).

Visualization of Apple's Income Statement

This graphic representation of the current and year-ago sources of income and sources of expense for the company shows how the business evolved in the last year.

The colored segments in the first column are Gross Margin contributions per product for Calendar Quarter 2, 2010. The white segments are cost of sales for those products. These costs are combined in the second column and the operating expenses are shown in the third column, taxes in the fourth and Net Income is shown in the fifth.

The same information is shown for Calendar Quarter 2, 2011. Click for larger view (1440 x 873 pixels)

The increase in the first columns is the “top line” growth and the increase in the last (fifth) columns is the “bottom line” growth

Similar charts for the last few quarters are shown here:

Combating superlatives fatigue | asymco

Summary view of Apple’s income statement [Updated] | asymco

Describing Apple’s growth, cost structure, product-level and overall profitability in a self-explanatory chart | asymco