Apple’s retail stores increased sales by nearly 60% in Q4. This is a dramatic though not unprecedented change from Q3’s 1% growth rate. The growth rate faithfully tracks iPhone releases as demonstrated in a post last quarter.
When seen on a yearly basis some of the data begin to from a picture.
- There were 332 million visitors in 2011, an increase of 29%. (This total is greater than the population of the United States.)
- The average revenue was nearly $50 million/store
- 38 stores were opened, in-line with 2010’s 40 openings
- Total 2011 revenues were $16.4 billion
- About 34,600 (full time equivalent) employees were employed on average
- There were nearly 1 million visitors per store
- There were an average of 100 employees assigned to each store
- Average revenue/employee was $473,622
- Average profit/employee was $120,289
- There were about 9,600 visitors for each employee
- Each visitor generated about $50 in revenue
- The revenue per square foot was about $6,500 across all stores.
Some of these metrics are shown in the following charts relative to prior years: