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Tag Tim Cook

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The Cook Doctrine

Jan 17, ’11 9:36 PM

We believe that we’re on the face of the Earth to make great products, and that’s not changing.

We’re constantly focusing on innovating.

We believe in the simple, not the complex.

We believe that we need to own and control the primary technologies behind the products we make, and participate only in markets where we can make a significant contribution.

We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.

We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot.

And frankly, we don’t settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we’re wrong and the courage to change.

And I think, regardless of who is in what job, those values are so embedded in this company that Apple will do extremely well.

- Tim Cook, Acting Apple CEO, January 2009 FQ1 2009 Earnings Call

See also: Apple vs. Exxon-Mobil

Comments (56)

Prepare for unrestricted iPhone distribution

Jun 10, ’10 1:42 PM

I’m picking up all kinds of signals that Apple is about to let loose with a storm of operator distribution deals.

It all started with Tim Cook’s comment in the last conference call:

Over the past year we have moved a number of markets from exclusive to non-exclusive. In each case as we have done that we have seen our unit growth accelerate and our market share improve

Now we are hearing of unrestricted iPhone distribution in France and today the rumor of T-Mobile picking it up in the US (which I always thought was more logical than Verizon).  There are other hints from the Nordic countries

Three to Carry iPhone 4 in UK | News | The Mac Observer observes that there will be five (!) UK carriers selling it.

In addition to the super-steep ramp of 88 countries launching in 3 months.

It looks like Tim pulled all the stops.

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Tim Cook on iPad vs. Netbooks: "It is sort of 100 to zero"

Apr 23, ’10 11:58 PM

In terms of the iPad competing for customers who are considering a netbook, you know I am the wrong person to ask that. To me it is a no-brainer. iPad/Netbook, it is sort of 100 to zero. I can’t think of a single thing the netbook does well. iPad does so many things very, very well. I am already personally addicted to mine and couldn’t live without it.

via Apple Inc. F2Q10 (Qtr end 03/27/10) Earnings Call Transcript — Seeking Alpha.

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Tim Cook on Apple TV: 34% growth but tiny addressable market

Apr 23, ’10 11:54 PM

The units were up for the quarter 34% year-over-year but the absolute number of units are still small and we still classify the product as a hobby for the company. I would just repeat what I have probably said before. If you look at the other markets that Apple is in, the Macintosh competes in a market of 300 million or so units a year. The iPhone competes in a market if you look at all phones of maybe 1.2 billion a year. The iPod competes in a market that has 100 million plus or minus units per year.

So these are enormous sized markets and clearly the market that AppleTV is in is not in our view nearly that large as yet. That is the reason we classify it as a hobby so that no one gets the wrong impression that we have a vision that it is anywhere close to the size of the other businesses. However, a number of us love the product, use the product and we continue to think there is something is something interesting there and we continue to invest in it.

via Apple Inc. F2Q10 (Qtr end 03/27/10) Earnings Call Transcript — Seeking Alpha.

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Tim Cook on iPhone Distribution: eight new carriers, three remain exclusive, total of 151

Apr 23, ’10 10:59 PM

You can look at the number of carriers we added which was eight as I had mentioned, and out of the 151 carriers at the country level it is a good number but not a significant number. Obviously the existing carriers performed very well in addition to the adds.

… There are three main countries where iPhones have a contractual exclusive relationship. That is the United States, Germany and Spain. There are a few smaller countries where we have an exclusive or co-exclusive but those three are the ones that are the major markets. Over the past year we have moved a number of markets from exclusive to non-exclusive. In each case as we have done that we have seen our unit growth accelerate and our market share improve. But that doesn’t mean we view that formula works in every single case. I would just sort of reiterate what I did last time that this is how we are learning so far. That is the result we have seen so far. We think very carefully about each of these at the country level to conclude what is in our best interest.

via Apple Inc. F2Q10 (Qtr end 03/27/10) Earnings Call Transcript — Seeking Alpha.

Comments (8)