Visualizing iPhone vs Android Shares

Following up on my last post on how misleading US-only share comparisons can be, I decided to draw charts to visualize the comparison.

As Android and iPhone compete in various ways, it’s hard to see which is the preferred choice given a direct comparison.  In other words, iPhone and Android devices rarely are placed next to each other with similar terms.

Take the US market for example.  The overall data from NPD suggests that last quarter Android reached 28% share vs. 21% for iPhone.  Many of those Android devices were new to market or at least newer than the iPhone which in Q1 was coming to the end of its product cycle.  Second, pricing for Android devices seems to have been quite aggressive with buy one get one free sales.  But I won’t dwell on tactics now; what I do want to note are the differences in share between AT&T users and non-AT&T.

Note that within AT&T, iPhone outsells Android over 4 to 1.  iPhone also outsells “others” (mainly RIM) more than 3 to 1.  However, outside AT&T, where the iPhone is not available, Android does not outsell “others”.

If we exclude the US altogether, we also see that Android does not have a great distribution.

Outside the US, the iPhone also outsells Android nearly 4 to 1, but it has a way to go before challenging Symbian which makes up the bulk of “Others”.

So in markets where Android is head-to-head with the iPhone (AT&T and non-US markets), iPhone’s lead is quite high (still).  The possibility still exists that Android will overtake iPhone given the broad licensing and distribution, but it’s not necessarily a given.  And in any case, iPhone is not the market share leader today and that leadership does not seem to be their objective (note the pricing).

The bigger question is what will happen to RIM and Symbian as Android grows.

NPD: iPhone is 65 percent of AT&T's smartphone volume

Much ink is being spilled over Android outselling the iPhone in the US in Q1.  Here’s what NPD survey data shows:

  • Q1 units for Android reached 28% vs. iPhone at 21%.
  • AT&T stated that they activated 2.7 million iPhones.  That is 31% of all iPhones sold by Apple.  Assuming NPD data is accurate, we can conclude that Android shipped 3.6 million units in the US or 65% of their total.
  • In a previous posting (Global smart phone OS shares « Asymco) I estimated, based on Canalys estimates, that global Android share reached 10% last quarter or about 5.5 million.
  • We can compute that Android captured only 4% of smartphone share outside the US while Apple obtained 14% share.
  • You can also observe that iPhone’s US share increased y/y while every other platform except Android dropped (implying that Android took share from everybody but Apple.)
  • NPD claims AT&T accounted for 32% of the smartphone market, and even though AT&T carried both Android and WinMo and Blackberry devices, 21 out of every 32 phones or 65% of AT&T’s volume were iPhones.
  • We can conclude that Android captured 34% of the non-AT&T US smartphone market.

The table below combines the NPD, AT&T, and Canalys data to show units for iPhone and Android in the US, Global and non-US regions.

One can only wonder what would happen if iPhone would be available non-exclusively.  Would iPhone achieve greater than 60% share as it did on AT&T?  Certainly that’s what happened in France.

Why Nokia's board backed the CEO in a stay-the-course strategy

Nokia chairman Jorma Ollila said the company’s management is fully supported by the board

via Nokia board backs CEO, new device strategy | Electronista.

In my assessment of Nokia’s competitive response to the mobile computing disruption I had anticipated an effective re-organziation to begin in 2013, so it came as no surprise that a stay-the-course plan is still being supported at this stage.

This is to be expected because a disruption, by definition, discourages a symmetric response from the incumbents.  Indeed, management would face serious scrutiny and probable dismissal if they did address the challenge head on. A symmetric response would begin with a declaration that the entire asset base of the company is a sunk cost to be written off.  That would include its products, distribution network, development processes, resources and priorities.  Such a response can only come about from a near-death experience.

You can certainly see the dilemma: It would be absurd for management to declare that their top rank position in the mobile phone market is an undesirable situation to be in.  It would be even more absurd if they suggested scrapping their entire world-leading volume business to re-focus on a new business–doing basically what Motorola has done when they were facing oblivion.  The chances are, however, that this is precisely what needs to be done, and the sooner the better.

So being sensible is the path always chosen.  Being bat-shit crazy is not an endorsable strategy.

Essentially, management is paid and incentivized to protect an eroding asset, not to destroy and replace it.

Misdiagnosing Failure: Why Disruptive Innovation Models Miss on Apple

In a thought-provoking article in The Motley Fool (Predicting Failure: Testing the “Disruptive Innovation” Model ) summarizing recent research in disruptive innovation, the following quote jumped out at me:

Then again, the model is dead wrong 15 percent of the time. Lest you think Thurston won’t admit to failures, he points out several instances where his own predictions are wrong. Take the Apple iPhone, he says — if you apply the model to this specific product, instead of the company as a whole. Apple was a new entrant in mobile phones. The iPhone provided better Internet performance and a better interface at a higher cost — not poorer and cheaper — yet it was very successful from the start. “When it’s wrong, it’s interesting,” Thurston says. “We hope to improve the theory.”

This is of particular interest to me because I’ve always felt that Apple had a disruptive track record that was not recognized by disruption theory practitioners.  I think the reason is that casual observers place Apple’s products in narrow categories rather than seeing the real jobs that the products are hired to do.

The reason iPhone gets misdiagnosed by disruption theory is that it is placed alongside other phones and looks sustaining. That’s what the quote above implies and it’s a common mistake. I first did that myself. However a cursory review of how the product is used (see ComScore and Nielsen surveys on usage) shows that it’s used for browsing and applications more than for mobile telephony.  These jobs it’s hired to do have more in common with personal computing. Therefore, when you put an iPhone next to a computer, its disruptive potential becomes clear. This placement also leads you to think of a trajectory that predicts the iPod touch and the iPad as natural improvements for Apple.

That is why I classify the category the iPhone competes in as Mobile Computing–a category of products that is undoubtedly disruptive (less powerful but more convenient and often cheaper) vis-a-vis traditional personal computing.

Similar analyses for the iPad, the iPod would also reveal a pattern of new market disruption for Apple.

Global smart phone OS shares

In the free press release linked below Canalys reveals their estimates of vendor shares but not the OS shares for smartphones. However it’s not hard to see the OS split due to the high degree of exclusivity of OS’s to vendors.

For example, virtually all Nokia devices are Symbian powered, all RIM devices are Blackberries and all Apple devices are iPhone OS.  Motorola is only shipping Android and HTC is the only top 5 vendor that now licenses more than one OS.  Even HTC’s portfolio is now heavily Android weighted.

We can carve out Palm (960k units shipped) from the “others” and we’re left with mostly Windows Mobile.  My estimate would be about 5 to 6 millionWinMo made it out.

That leads me to the following estimated OS shares:

  • Symbian (Nokia): 42%
  • Blackberry OS (RIM): 19%
  • iPhone OS (Apple): 16%
  • WinMo (Microsoft): 10%
  • Android (Google): 10%
  • WebOS (Palm): 2%

If anyone knows the actual Canalys OS shares, let me know.

Global smart phone market growth rises to 67% (Canalys press release: r2010043).

Analysts predict iPad sales

After 1 million units sold in 28 days, it’s time to review the analysts’ predictions:

First year iPad unit forecasts (sourced from TMO Finance Board)

  • Brian Marshall, Broadpoint AmTech   7.0
  • David Bailey, Goldman Sachs           6.2
  • Kathryn Huberty, Morgan Stanley     6.0
  • Shaw Wu, Kauffman Bros.              5.0
  • Mike Abramsky, RBC Capital Markets   5.0
  • Gene Munster, Piper Jaffray           3.5
  • Ben Reitzes, Barclays Capital           2.9
  • Keith Bachman, BMO Capital         2.5
  • Jeff Fidacaro, Susquehanna           2.1
  • Chris Whitmore, Deutsche Bank       2.0
  • Scott Craig, Merrill Lynch               1.2
  • Peter Misek, Canaccord Adams       1.2
  • Doug Reid, Thomas Weisel             1.1
  • Yair Reiner, Oppenheimer             1.1

Looks like at least half of these guys have already blown it.

For the record, in January I forecast 6 million units for calendar 2010 (and 10 million in first year).

Thanks to MfH for the tip.

iPad outsells iPhone

Apple today announced that it sold its one millionth iPad on Friday, just 28 days after its introduction on April 3. iPad users have already downloaded over 12 million apps from the App Store and over 1.5 million ebooks from the new iBookstore.

via Apple Sells One Million iPads.

On March 14 I wrote:

I will be surprised if the number of units sold in Apple’s CQ2 doesn’t exceed 1 million. This will probably mean better performance with a new platform than Nokia, Google, Sony Ericsson or HTC and perhaps better than the iPhone.

On March 9 I wrote:
In either case, iPad will sell better than the iPhone out of the gate.
The iPhone sold 1 million within 74 days.  The iPad sold 1 million units in less than half the time the iPhone did.

Asymco

Asymmetric Competition

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