Following up from the last article on the global phone units sold over the last three years (Visualizing the winners and losers of three years of smartphone share growth), we take a look at the sales in dollar terms over the same period.
Remember that in the article on units, the pure-play smartphone entrants HTC, RIM and Apple grew from a combined unit share of 1.3% in Q2 2007 to a combined unit share of 7.7% in Q2 2010. That’s a 6 fold increase in volume share. Quite remarkable for companies lacking the vast resources and industry connections of the incumbents.
However, when we look at their performance in value (dollar sales) vs. units sold, the performance of the entrants begins to look miraculous.
Continue reading “In phone sales, RIM plus Apple equals Nokia”